Example 11: Peignot (Typeface)

 

 

Cassandre, AM. Peignot Font. 1937. Typography. NC State University, https://go.distance.ncsu.edu/gd203/?p=28260 and DBpedia, https://dbpedia.org/page/Peignot_(typeface)

Another type created by AM Cassandre was Peignot which was created in 1937 and again published by Deberny & Peignot and defined as an experimental type but experimental as in still creating easy legibility. When looking at the uppercase compared to the lowercase letters, there is no true distinct difference between certains letters like G, H, T, Q, etc. The point of this font was for publishing as the font in general is very readable but still geometric and included elongated arms but wider vertical strokes than the horizontal strokes which was more prominent in Art Deco. It created a unique take on a typical Roman type. This is different than the other typefaces discussed because, at a quick glance, it looks subtly different from the normal, more Roman-legible type seen in typical publishing/ advertising. The other examples were more intense in their stroke contrasts, and the thickness within the letters and their negative space. Also, the elongated and vertical look is different than other Art Deco typefaces. I think this is another important example because when looking at artists like Cassandre, there is so much versatility within the designs and similar artists included more of a set intention like how this font, Peignot was for publishing in the Art Deco period. I also find it unique how the vertical stress is included and can really make advertising and poster production diverse.