Example 4: Broadway (Typeface)

Benton, Morris Fuller. Broadway Font. Typography. 1928. American Type Founders (ATF). Freefontsfamily, https://freefontsfamily.com/broadway-regular-font-free/

The 1928 font, Broadway created by Morris Fuller Benton is one of the leading Art Deco typefaces used in display text. The sans-serif font was first released under the American Type Founders, but after a few years, it was released under Monotype Imaging/Foundry and other similar fonts like Broadway Engraved and Broadway Condensed were released as well as lowercase letters. The font itself fits the Art Deco time period with its use of many straight lines that also vary in length, width, and direction which show a geometric type of design. Looking closely at the letters, one can pick out shapes like half circles within the "C", "G", "O", and "Q", trapezoids in letters like "A" and "Y", rectangles/parallelograms in letters like "N" and "W", etc. Also, there are many hard angles and sharp diagonals that enhance the edgy font. This is more diverse than my previous examples because the overall designs captured more of the illustrations of the time rather than a huge focus on the diverse typography. I find this important due to typography's role in the Art Deco time period. Designs like these are something that I enjoy as they are classic in style and simplicity but break up the average and standard font families. Also, Broadway is a type that has expanded and modernized over time by adding more lines and geometric elements in the 21st century like in Broadway Engraved.