Example 8: Roger Broders
Broders, Roger. Vichy / Comité des Fêtes. Circa 1928. Poster. Swann Auction Galleries, https://www.swanngalleries.com/news/vintage-posters/2022/07/artist-profile-roger-broders/
Art Deco designer, Roger Broders created travel and tourism posters like the ones shown above for a railway line called, PLM (Paris à Lyons et à la Méditerranée) from the mid-1920s to the mid-1930s. The point was to create posters of the destinations the railway would take people. He would promote all types of seasonal activities at high-class resorts and illustrate high-class people wearing top-of-the-line clothing as well. His work fits the Art Deco style by using bold color pallets that are vibrant and youthful, plain typefaces that show off the modern design, and flat but bold lines and shapes to show off the destinations he advertised. Also part of the time, luxury travel increased especially after WW1 with this activity being very pleasurable and simply popular. This was also more possible with the Industrial Revolution talked about in previous poster examples. This example is a little different as it depicts actual lifestyles that took place when traveling after WWI. Also compared to other examples there are fewer sharp geometric lines and more organic forms, especially within the people illustrated. Other noticeable differences include using nature as a part of the design process which meshed with the futuristic times of resorts, travel, and fashion of the 1920s/30s. I think this is an important example because advertisements for luxury vacationing are still around today and promoting the railway business with travel locations are still recognizable in advertising strategies today as well. Also, it's important to realize the difference in terms of location and structure within the design like the use of natural environments which collided with the Industrial Revolution and the Art Deco movement.
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