Example 9: Bifur (Typeface)

 

Cassandre, AM. Bifur Font 1929. Typography. PRINT Magazine, https://www.printmag.com/daily-heller/bifur-cassandre-typeface/ and Sessions College, https://www.sessions.edu/notes-on-design/type-in-history-cassandres-art-deco-type/

AM Cassandre's first major typeface, Bifur was created in 1929 and sponsored by Charles Peignot of the Deberny & Peignot Foundry. This was an experimental typeface that was nothing like anything ever seen before. The design had a mix of two parts. The solid no serif thick lines created the main body of the letters but also the added thin lines that almost look like shading added to the characters to create something futuristic and modern. This description of the Bifur typeface design fits the Art Deco style with these elements. Some have tried to even create the font with different colors as well. Like in one image above where parts are mixed and matched. These two types, the regular black-and-white font, and the mix-and-matched style were actually released at the same time to reach maximum creativity. This is different from the previous example because Broadway feels more condensed rather than using more white space and futurism like Bifur. I think this is an important example of typography because AM Cassandre was seen as the founding father of Art Deco and knowing this was one of the first-ever typography designs of Art Deco and seen as a huge design world risk, is inspiring to see how the font is still used, modified, and recognized today.